Marketing Design

Livestream Slides

Previously working in the esports industry, I'm very familiar with livestreaming platforms like Twitch or YouTube Gaming, where individuals or companies can host live video programs on a variety of events. My livestream slides are high resolution, functional and designed with a strong call-to-action in mind.

The Big House 8 Shop Ad

The Big House is an annual Super Smash Bros. video game tournament series that I had the opportunity to work with under the employment of smash.gg to produce a crowdfunding ecommerce shop. This advertisement ran during the highly-viewed Top 8 finale of the event's livestream; once the finale ended, the shop would close, so this ad was meant to encourage last minute purchases. Products highlighted were carefully selected to have an even balance of apparel to merch. I also wanted to feature as many vendors (artists whose products are available in the shop). The event's hashtag, #TBH8, was included as Twitter posts using the tag were increasing in popularity during the event weekend.

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Genesis 5 Crowdfunding Report and Shop Ad

This is the second ad in a series of two livesteam slides created for Genesis 5. This ad has two purposes: to inform the audience of online exclusive items that cannot be purchased onsite at the event, and to thank previous customers for shopping by reporting on the influence their funding had on the event. The Genesis 5 shop made use of smash.gg's crowdfunding features, where a percentage of every product purchased went towards, "goals," such as flying in fan-favorite competitors or raising the prize money for video game tournaments. The infographic spotlights competitors that successfully had their travel fundraised by shop purchases, organized by which tournaments they competed in.

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Social Media Ads

This section focuses on advertisements made specifically to be shared on Twitter. These ads were designed to quickly catch the eye of a scrolling user. My goal is to be catchy and to-the-point, and not distract with a lot of text or clunky visuals.

Venom League Shop Ad

The Venom League is primarily a first-person shooter and battle royale focused video game tournament league, that worked with smash.gg to produce a crowdfunding shop for a Fortnite tournament. Fortnite is a wildly popular battle royale game, where matches begin with players being dropped onto a map from a fusion bus/blimp. I was tasked with creating an advertisement to announce the launch of this shop on Twitter.

My process for creating this ad included finding stock images from our company library, and manipulating two wooden table images to form a rustic, outdoors bench overlooking a hilly landscape with a vibrant night sky. An LED cup shop product was featured due to its intended resemblance to a common Fortnite in-game item, and a render of the Fortnite bus/blimp was imposed as a silhouette in the sky. This is the first non-fighting game shop featured on the smash.gg website, so a large goal of this ad was to use imagery Fortnite fans would be familiar with and minimize use of company imagery (which the Fortnite community might not recognize).

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Hearthstone Giveaway Ad

When a trading card game community specialist coworker of mine at smash.gg became aware of a new expansion launching in popular online TCG Hearthstone, I was tasked with creating an advertisement for a giveaway where winners would receive free in-game booster packs from the new expansion along with limited edition TCG-themed apparel. This ad is meant to draw attention to the word, "Giveaway," first and foremost, and to create an immediate connection to the new expansion pack. The title graphic is a near-exact parody of the title graphic created for the expansion pack, called The Boomsday Project, and the background uses a colour-altered version of artwork accompanying the expansion.

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Newsletter Ads

During my time as an employee at smash.gg, I worked on creating multiple issues of a monthly newsletter promoting the crowdfunding shops found on the website. This section contains the ads that appeared within that newsletter. Newsletter ads vary in content; headline ads were meant to capture attention and compel the viewer to read further, as well as immediately alert them to the ultimate point of the newsletter (which is to check out a new shop). Other ads worked to highlight shop features and crowdfunding initiatives.

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Smash Summit 6 Voting Ad

This was a headline advertisement in a newsletter featuring the crowdfunding shop for Beyond the Summit's invitational Super Smash Bros. video game tournament. Summit invitationals are highly-anticipated invite-only events, where fans can try to secure invites for their favorite competitors by earning votes through purchasing products in the event's shop. Summit events are also usually themed, and Summit 6's theme was superheroes. This ad worked as a theme-reveal, featuring a man doing the iconic superhero pose of pulling back his alter-ego business suit to reveal his, "super suit," -- here, however, the suit is one of the products featured in the shop. This has a dual purpose, in that it's also the reveal for an updated BTS logo, featured front-and-center of the ad. The graphic is inspired loosely by the theatrical posters for Superman Returns.

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Full Bloom 4 Fantasy Ad

Full Bloom is an annual grassroots Super Smash Bros. tournament series, ran by the students of Indiana University in Bloomington, Indiana. Besides shops, another feature on smash.gg are fantasies. Similar to sports fantasies, users can make predictions for the winners of an event, as well as participate in other bonus questions, for prizes. With this being the first Full Bloom event to use this feature, I wanted to make sure newsletter readers were aware -- and hopefully, get them to spread the word by encouraging them to tweet about it with the event's hashtag of #FB4. The text, "Melee," and, "Smash Wii U," stick out from the center image to indicate that there are two fantasies for these two different versions of Super Smash Bros., so fans of either can participate.